It also operated two Grumman SA-16/ HU-16 Albatross . Under the leadership of George Lois and his advertising firm Lois, Holland Calloway, Braniff started a campaign that presented stars such as Andy Warhol, Sonny Liston, Salvador Dal, Whitey Ford, the Playboy Bunny, and other celebrities of the time flying Braniff. BN / BNF. Braniff no longer had the revenue structure to maintain its cash requirements. [2], Braniff's mid-century themed travel posters, produced from 1946 to 1964, that depict travel scenes from destinations in Latin America and the US Mainland were produced in Lima, Peru, by Braniff's advertising agency. . The merger was effective on February 1, 1967, and Panagra's remaining piston airliners were retired. Braniff's Boeing 747 aircraft continued to carry the "Braniff International" titles in the 1969 Harper and George International Font. The new airline was solely dependent on passenger carrying fares for its revenue since it had not entered into any mail or express contracts with the United States Post Office. More like this. However, the driving force behind Braniff's problems were the unprecedented rise in fuel costs, which topped 104-percent increase during 1980 and the erosion the company experienced as large carriers such as United, Delta and American along with new low-cost startups began taking Braniffs key routes that were protected prior to deregulation. In 1970, Braniff International Airways accepted delivery of the 100th Boeing 747, the first of 12 in its fleet. The airline opened a Maintenance and Operations Base with over 433,000 square feet on the east side of Dallas Love Field at 7701 Lemmon Avenue in October 1958. Our decal has been updated to include double-struck white ink. Braniff International maintained that it was hemorrhaging cash and that it could not continue to operate the money losing South American system. The key advertising slogan was "When you got it flaunt it. Braniff issued select promotional materials and postcards that presented a Concorde with orange cheat line that began at the tip of nose and continued to the end of tail, white BI logo (designed by Alexander Girard as part of "End of the Plain Plane" campaign in 1965) against orange vertical stabilizer, and 1978 Braniff Ultra Font for "Braniff" below the cheat line. Braniff's fuel costs rose from nearly US$200 million to US$400 million during 1979 and in spite of this huge increase in costs, the company still managed to implement service to multiple domestic destinations and expand across the Atlantic and Pacific and endure the airline coupon sales gimmicks used by passengers during the fourth quarter of 1979, which caused Braniff to lose 5 percentage points of load factor during the fourth quarter, and still only report a moderate loss of US$39 million. This doubled the 727 utilization rate and allowed Braniff to open the new cargo business, dubbed AirGo. Textures only, requires base model (TOM7272.ZIP or TOM7271.ZIP). The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. Universal Airlines and Braniff Air Lines, Inc. Mary Wells and "The End of the Plain Plane", The Airfix model is cited and illustrated at the, Last edited on 28 February 2023, at 08:43, was an airline in the United States that once flew air carrier operations from 1928 until 1982, Braniff International Airlines, Inc. in 199192, Braniff International Airways destinations, List of Braniff International Airways destinations, List of defunct airlines of the United States, "Concorde Flights Between Texas and Europe End; Big Dreams at the Start $1,447 for Flight to Paris", July 1, 1979 Braniff International route map, October 28, 1979 Braniff International system timetable & June 1, 1980 Braniff International route map, October 28, 1979 Braniff International system timetable, THEIR INSPIRATION OF ENTREPRENEURSHIP WINS HONORS, May 1, 1981 Braniff International route map & 1981 Braniff International advertisement, "Daily 747s Nonstop to Bogota", "U.S. Oks Eastern's Route Sale American Airlines To Pay $349 Million". During World War II, Braniff impressed half of its fleet of twin-engine airliners into military service, while the remainder of the fleet was used to transport military personnel and . Green/Light Green. Braniff featured one of the youngest and most modern fleets in the industry. He favored a small "BI" logo and small titles. [27], The main impediment to Braniff's expansion was fuel cost, which increased 94 percent during 1979, coupled with strong competition from larger carriers in both the Domestic and Asia/Pacific Systems. [32], On January 7, 1981, the Board of Directors elected John J. Casey as president, chief executive officer and chairman of Braniff Airways, Inc. and Braniff International Corporation as a replacement to the outgoing and retiring Harding Lawrence. Braniff was fully reimbursed for any losses incurred as a result of the interchange agreement. However, in early 2022, the private Trust that originally owned Braniff's intellectual property since 1983, reacquired these assets along with the original Braniff company and corresponding assets that it had previously owned. Douglas DC-4s and Douglas DC-6s flew to Rio; initially DC-3s flew Lima to La Paz. Braniff also operated flights to and from Hawaii for R&R furloughs for military personnel during the Vietnam War. In early 2015, the private Irrevocable Trust that owned and administered Braniff's intellectual property and certain other company assets since 1983, released the assets to a private entity associated with the Trust, which founded a series of new Braniff companies that were incorporated in the State of Oklahoma, for historical purposes and for administration of the Braniff trademarks, copyrights and other intellectual property. However, Putnam was successful in obtaining an extension of time from Braniff's principal creditors until October 1982. The font was part of Braniff's updated 1978 livery that removed "INTERNATIONAL" from the name only on Boeing 727 and McDonnell Douglas DC-8-62 aircraft. This decal provides the final paint scheme worn by KLM's fleet of Boeing 737-400s. requires all airlines to honor tickets for Braniff flights sold by travel agents or by other airlines. Braniff's advertising touted the new carrier as The World's Fastest Airline. 1 Mar 1984. The expansion was successful operationally and financially. However, at the same time, the company retired four to six older jets each year. Eastern Chairman Frank Borman reported that Eastern had paid Braniff an initial payment of US$11 million with the remaining seven million USD to be paid at the end of 1982. By this point, the airline dream that had started with one used plane now had a fleet of 75 aircraft, 400 pilots, and 4,000 employees. The Civil Aeronautics Board awarded Braniff a 7719 statute mile route from Dallas to Houston to Havana, Balboa, C.Z., Panama, Guayaquil, Lima, La Paz, Asuncion, and finally Buenos Aires, Argentina, and from Asuncion to Sao Paulo and Rio de Janeiro, Brazil. Load factors on these routes were considerable but with the at times unfair competition Braniff faced from Asian carriers, it pushed Braniff's breakeven point even higher making the routes unsuccessful once coupled with exorbitant fuel costs across the globe. Airline: Braniff International Airways. [1] In 1978 Braniff announced it had chosen the Boeing 757 and 767 to replace the DC-8s over its Latin America Division routes, but the airline never operated the 757, 767, A300 or MD-80.[19]. Howard Putnam stepped down as president of the company with the announcement of the agreement and longtime Braniff International Senior Vice President of Flight Operations Dale R. States, became president of the company until the reorganization into Dalfort Corporation was completed on December 15, 1983. If you look at the 1972-78 Braniff Annual Reports, you can see they were already worried about the rising cost of jet fuel. Eventually serving New York City and Washington, D.C., the company purchased Boeing 707 and Lockheed Electra turbo-prop aircraft and by 1960 was the first all-jet airline. Mr. Thayer had been extremely vocal about Braniff's critical position if deregulation were to take affect. Braniff International Airways (1928 - 1982), Braniff (1983 - 1989) For more details about an aircraft category, click on the corresponding number in the table below. The flight from Oklahoma City SW 29th Street Airport to Tulsa McIntire Airport was uneventful. Braniff ended Concorde flights on 1 June 1980. The DC-3 had just entered the fleet in December 1939. It was also called Braniff International Airways from 1948 to 1965. Casey then implemented the Braniff Strikes Back Campaign in the fall of 1981, streamlining the carrier's air fare structure into a simplified two-tier fare system. The domestic flights often had no more than 15 passengers on average for each flight while Braniff's Boeing 727 flights were filled close to the capacity despite being 20 minutes slower than Concorde. Casey met with Southwest Airlines President Howard A. Putnam and offered him the Braniff executive position. For the first time in history beginning in 1979, the cost of fuel exceeded the cost of labor, which had been the airline industry's largest expense. [1] The last Braniff MAC charter associated with the Vietnam War was flown in 1975. At Washington Dulles, the cockpit and cabin crews were replaced by ones from Air France and British Airways for the continued flight to Europe, and the temporary Braniff registration stickers were removed. As part of this campaign, some Boeing 727s were divided into Braniff Premier Service (traditional First Class service) and Coach Class. As a result, Braniff reported its first operating loss since the recession of 1970. On this page I take a detailed look at new releases. Argentine President Juan Pern and his famed wife Evita Pern participated in the festivities at the Palacio Casa Rosada in Buenos Aires. Richard B. Cass serves as current chairman and CEO of the Braniff companies and the private irrevocable Trust that owns those companies.[2][41]. After the merger Braniff operated 75 aircraft and over 4000 employees, including 400 pilots. These large carriers had what Braniff termed "City Power" which was the ability to use its massive assets to dominate a particular destination. More like this . Braniff eventually ordered several variants of the 727 including the "quick change" cargo/passenger combi aircraft variant, the stretched 727-200, and later the 727-200 Advanced. After World War II, on May 19, 1946, the Civil Aeronautics Board (CAB) awarded Braniff routes to the Caribbean, Mexico, Central and South America, competing with Pan American-Grace Airways (Panagra). In addition to the Hawaii and Gatwick services, routes were also opened up to Amsterdam, Brussels, Frankfurt and Paris from Dallas. 15 Dec 1983. The airline (Aerolineas Centrales de Colombia) ceased operations in 2003. al433 by George Hamlin . World Airways (4) Model Kits (136) 1:200 Hasegawa Kits (92 . The Dallas Morning News reports once a year, every year since the carrier's 1982 demise, former pilots, whether they stayed in Dallas or moved across the country for work at . AirCal-- former California carrier ; Arizona Airways-- Two photos from the old Arizona Airways ; Braniff International-- Wonderful site about Braniff, which started operations in 1928, and stopped operations in 1982 ; Braniff International-- was based in Dallas, and stopped operations in 1982 ; Braniff International-- a very comprehensive page with links to . Both operated until January 1974. This plan would lower operating costs. During 2017 and 2018, some of the original Braniff companies were reinstated for historical purposes and administration of Braniff's intellectual property assets including those of Mid-Continent Airlines, Pan American Grace Airways and Long and Harman Airlines, Inc. Braniff engineering and Braniff's advertising department modified Girard's colors, enlarged the "BI" logo, and added white wings and tails. Welcome to the new home for Braniff Virtual Airlines. About This File. In 1958, at the height of business, Braniff Airways built a new terminal and facilities at Dallas Love Field called the Braniff Operations and Maintenance Base . Irridescent colors of Chocolate Brown, Perseus Green, Mercury Blue and Terra Cotta along with two metallic colors were matched with striking racing stripes called Power Paint Stripes, which served to enhance the elegant scheme with a sleek racy feel. [1], Lawrence accurately believed that the answer to deregulation was to expand Braniff's route system dramatically or face an immediate erosion of Braniff's highly profitable routes as a result of unbridled competition from especially the large trunk carriers along with the new low-cost startup carriers. In 1969 the Lockheed L-188 Electras were retired, making Braniff all jet. Vintage Airlines. [1] Besides standard model 747s, long range 747SPs were acquired as well for these new international flights with the 747 also being operated to South America. Lawrence also increased utilization of the fleet. Because of Braniff's superb service during the war and over the Banana Run, the Airline would be rewarded with a significant international route award just a year after the war ended.[3]. These planes were the "quick change" (B727-100C) model, with a large freight loading door on the left side just aft of the flight deck. In 1984 a new Braniff, Incorporated, launched its first flight with a fleet of thirty planes under the direction of president William Slattery, formerly chief of European operations for Trans World Airlines. In 1985, the company was sold to a private individual in Texas, who operated the entity as Braniff Education Systems, Inc., d/b/a as IATA or International Aviation and Travel Academy, which provided initial pilot training, airline simulator training, maintenance technician training and airline ticket and travel agent training. Braniff Airlines, Inc., and the carrier grew by adding service from Oklahoma City to San Angelo, Texas, with intermediate stops at Wichita Falls, Breckenridge and Abilene, Texas by the Summer of 1929 and service at Denison, Texas was added on July 5, 1929. . Only flights to South America, London and Hawaii offered full First Class services. Scheduling conflicts between the executives caused the new venture to be disbanded. Braniff is one of only two heritage airlines that continues to control its own intellectual property and other assets with Pan Am the other. Two airlines were formed from the assets of Braniff: In early 2015, the private irrevocable Trust that owned and administered Braniff's intellectual property and certain other company assets since 1983, released the assets to a private entity connected to the private Trust, which founded a series of new Braniff companies that were incorporated in the State of Oklahoma, for historical purposes and for administration of the Braniff trademarks, copyrights and other intellectual property. Later in 1975, he debuted "Flying Colors of the United States" to commemorate the Bicentennial of the United States. New Mexico architect Alexander Girard, Italian fashion designer Emilio Pucci, and shoe designer Beth Levine were hired, and with this new talent Braniff began the "End of the Plain Plane" campaign.[1]. First Lady Betty Ford dedicated "Flying Colors of the United States" in Washington, D.C. on November 17, 1975. Thomas Elmer Braniff created a Mexico-based airline, Aerovias Braniff, in 1943. Braniff's fuel bill increased from $200 million in 1978 to more than $400 million in 1979, with 25 percent of this increase a result of increased flying but 75 percent was solely due to the rise in fuel costs around the globe.[1]. [3], The first flight was flown by Paul R. Braniff along with the company mechanic. Braniff was the first airline authorized by the CAB to operate JATO or Jet Assisted Take-Off aircraft (DC-4) at La Paz. The results of these studies found that Concorde must be marketed as an ultra luxury travel experience. [30] Braniff's decreasing load factors combined with record-breaking fuel cost escalations, unfair and unbridled competition, unprecedented interest rates, and a national recession (the worst since the Great Depression of 1929), produced massive financial shortfalls especially in 1980, which was caused by the severe recession that was affecting travel globally. Braniff Flying Colors is a historical page that covers the life and legacy of Braniff International. A planned retirement of older aircraft in tandem with the addition of approximately eight to ten new jets per year was followed throughout the 1970s. Free shipping for many products! . Bnf. Calder was introduced to Harding Lawrence by veteran advertising executive George Stanley Gordon, who would eventually take over Braniff's advertising account. The Ultra Look was applied to all uniforms and the entire Braniff fleet (including the two Calder aircraft). Braniff Place World Headquarters, P. O. [13], Braniff opened the "Terminal of the Future" at Dallas Love Field in late December 1968 and the Jetrail Car Park people mover system in April 1970. Perhaps ironically, Virgin co-owner Singapore Airlines once had its colors on the side of the Concorde when it operated joint flights with British Airways. Negotiations had been underway with Pan American World Airways since early 1982, but the Civil Aeronautics Board would not approve sale to Pan Am because it felt that Pan Am would have a monopoly over other American carriers in the region. The beautiful employee playground/administration/training facility was the first of its kind and was later used as the model for Google and Apple headquarters design. Braniff International (Braniff) was a Dallas, Texas-based airline that operated (in one form or another) from 1928 until its bankruptcy and eventual closure in 1982. In April 1964, Braniff made deposits on two Boeing 2707 Supersonic Transports, $100,000 per aircraft. 5 were here. And U.S. carrier Braniff, which later . Welcome back to another video! With an approved bankruptcy reorganization agreement with Hyatt Corporation a new Braniff, Inc., would be created from the assets of Braniff Airways, Inc. and Braniff International Corporation and would begin operations on March 1, 1984. Their move proved unsuccessful, paving the way for a lawsuit by Southwest and eventually forcing Braniff to settle by providing a small fleet of 727s to Southwest free of charge. Braniff Airways, Inc., doing business as Braniff International Airways, was an American airline that operated from 1928 until 1982. . An increase in mail subsidy, requested by Mr. Braniff before his death, was granted in 1954, and the company returned to profitability. And the Braniff board ousted Mr. Lawrence when it was clear they made the wrong decision based on his suggestions. Braniff quickly expanded its route system to include Kansas City Fairfax Airport on December 5, 1930. Braniff (9) Capital Airlines (1) Continental (13) Delta Air Lines (49) Empire Airlines (1) US F thru O (94) FAA (3) Frontier (17) . Nicknamed the "jellybean" fleet, the new colors included turquoise, lemon yellow and lavender. This furniture was made available to the public by Herman Miller, for a year in 1967.[1]. An ex-Braniff and Alaska Airlines 727, which joined the Aces fleet in 1992. Braniff Airways purchased two six-passenger 450 horsepower Lockheed L-5 Vega single-engine aircraft capable of cruising at speeds of 150 miles-per-hour. Eastern initially offered to lease the routes for US$30 million for six years but the CAB denied the request stating that it was too long. Braniff assisted in World War II, grew their passenger business, bought out other airline companies, grew their fleet, and expanded their routes across North, Central, and South America. [10] Tom Braniff's wife, Bess Thurman Braniff, also died in August 1954, of cancer. Tom Braniff, president of Braniff Airways, ordered the company's first DC-3s on August 29, 1939. Eastern had recently filed for Chapter 11 bankruptcy protection and planned to use the money from the route sale to repay creditors and regain its financial footing. Originally known as the Braniff Airlines Operations and Maintenance Base, the renovated Braniff Centre at Dallas Love Field will open as home to TAC Air - DAL and Flexjet. At one time, Hotels operated Braniff hotel properties throughout the United States and Latin America. [28] This international expansion was also planned to have included flights to Tokyo, as well as an "oil run" between Dallas-Fort Worth, Houston, and Bahrain; however, these routes never commenced although service to Bahrain was approved by the US Government in 1979. In 1966, Braniff obtained a government contract to transport military personnel from the US Mainland to Vietnam and other military outposts in the Pacific region. - Re-registered as G-N94AD / N94AD by British Airways / Braniff Airways from 5th Jan 1979 until 19th June 1980 - to allow the aircraft to be flown within the USA This would give Braniff slots number 38 and 44 when the SST began production. Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was an airline in the United States that once flew air carrier operations from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass . In fall 1981, Braniff Chairman John Casey was told by the Braniff board that a new president needed to be found to try to curb Braniff's mounting losses. First on the agenda was to overhaul Braniff's public image including the 1959 Red and Blue El Dorado Super Jet livery which Wells saw as "staid". British Airways became concerned at the unprofitable stance that Concorde had taken and as a result of the Braniff interchange critical studies were begun to determine how to make Concorde profitable. Braniff and National were chosen after Greatamerica CFO Charles Edward Acker identified them as under-utilized and under-managed companies. Then, just as similar US airlines were divesting the giant aircraft, Braniff decided to vastly expand its 747 fleet - by 1980, Braniff was operating nine of them. Passengers holding Braniff tickets will be able to fly on other airlilnes, although on a standby basis. . By October 1951, Braniff flew to 29 airports in the US, from Chicago and Denver south to Brownsville, Texas, to Central America, Cuba and South America. N7071 crashed during pre-delivery flight at Oso, Washington, October 1959, Includes Series -027, 2 Series -048 and 1 Series -022, Original order included "Quick Change" (QC). VIP Classic Wings 98: Volume One is the first product released by The VIP Group. [1], The Braniff 747 livery of bright orange led to the aircraft being nicknamed "The Great Pumpkin". [8] The route was then extended in February 1949 to La Paz and in March 1949, to Rio de Janeiro, Brazil. It embraced the bold colors of the 1960s and 1970s with their trendy "Flying Colors" livery. Subseries 2. includes a narrative history of Mid-Continent Airlines and Panagra Airlines. Fort Worth Airlines was founded in 1984 by Thomas B. Fifteen colors were used during the 1960s (Harper & George modified Girard's original seven colors in 1967), in combination with 57 variations of Herman Miller fabrics. The airline was required to move into the temporary building until its new 10-story Braniff Tower also in Exchange Park was ready for move in on Valentine's Day 1958. . The new Ultrasuede uniforms and Ultra Space leather aircraft interiors were dubbed the Ultra Look by Halston, who had used the term to describe his elegant fashions. The fare included ground transportation from both airports to the downtown areas of each city, which was provided by Yellow Cab Company. Braniff International Airways succumbed to overexpansion during airline deregulation of the 1970s. Besides offering its aircraft to the United States military, it also leased its facilities at Dallas Love Field to the military, which became a training site for pilots and mechanics. Eastern Air Lines had reported losses for 1981 and felt that the purchase of Braniff's South America routes would help, but Eastern's financial condition worsened through the 1980s. [27] From Los Angeles, new nonstop transpacific Boeing 747 service was flown to Guam and Seoul with direct, no change of plane 747 flights being operated to Hong Kong and Singapore. Paul to Kansas City route (with stops in Des Moines and Rochester, Minnesota) was of particular interest to Braniff, as Mid-Continent had been awarded this route instead of Braniff in 1939.[7]. We would like to thank you for visiting our website. [6][7], During the war, Braniff remanded all of its Douglas DC-2 fleet and a substantial number of its new 21-passenger Douglas DC-3 fleet to the United States Army Air Force. Eastern had been trying unsuccessfully to obtain authority to fly to South America since 1938, and would operate 24 weekly flights from Miami, two from New York, and one from New Orleans to west coast South American cities that Braniff mainly served.[1]. Hey everyone! . Even . The trijet was the key aircraft in the 1971 Fleet Standardization Plan that called for three aircraft types: the Boeing 727 primarily operated on domestic services, the Boeing 747 for Hawaii, and the Douglas DC-8 for South America. August 03, 1978. They were returning to Shreveport from a small duck hunting lake near Lake Charles, Louisiana, in a Grumman Mallard aircraft with no deicing system. The next day, on May 12, Braniff Airways ceased air operations, ending 54 years of air service. Dubbed, the last airline maverick, Lawrence oversaw the carrier's rise from a $100 million a year in revenue company to more than $1.4 billion a year in revenue at his retirement. Approval from South American governments for Eastern's one-year lease of Braniff's routes would not be required according to United States officials. The varied fleet included both the Boeing 747SP and Concorde . Braniff was allowed to operate a charter service in Mexico for a brief period in 1947 but that was also discontinued and service was not commenced again until 1960[7]. Starting out with Lockheed Vegas and Douglas DC-2s and DC-3s, the airline carved out a niche in Texas, Oklahoma and Kansas, and after WW2, won a South American route award that terminated in Buenos Aires. At that time, the airline changed its trade name to Braniff International Airways (the official corporate name remained Braniff Airways, Incorporated) and flights to South America via Cuba and Panama began on June 4, 1948, with a routing of Chicago Kansas City Dallas Houston Havana Balboa, C.Z. [1], To begin the overhaul of Braniff's image, Lawrence hired Jack Tinker and Partners, who assigned advertising executive Mary Wells later Mary Wells Lawrence after her November 1967 marriage to Harding Lawrence in Paris as account leader.

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